FUNNEL MARKETING

BUILD LANDING PAGES and WEBSITE EASILY

We create & develop applications equipped with the latest technological advancements to deliver a broader reach and increase reliability.

LEAD GENERATION SPECIALIST

Does your business need a regular flow of qualified sales leads? If so, we can help. Outreach has been generating highly qualified sales leads for businesses of all types for more than a decade.

During this time, we have helped companies in many industries including Real Estate, Healthcare, Wealth Management, Education, Software (& SAAS), Industrial Services, Branding & Media Agencies and Business Services.

We have both the experience and track record to help businesses in all industries generate highly qualified sales leads.

WE CREATE CHATBOTS THAT ENGAGE WITH YOUR VISITS AND HELP CONVERT LEADS TO CLIENTS

Chatbots are a computer program with a user interface that impersonates human conversations in its natural format. Think of it as robot chat by the way of mimicking human interactions.

A MARKETING AUTOMATION PLATFORM THAT CAN DO EVERYTHING!

Omnichannel engagement, Real-time Analytics, Personalization Engine and a CDP – all packed into one seamless marketing automation platform!

That’s why the most important thing to understand when it comes to building a marketing or purchase funnel is that you need to look at it from the customer’s perspective. Doing so will save you a lot of guesswork and headaches.

With this in mind, let’s look at the various stages of the marketing funnel that customers experience.

Stage 1 – Problem/Need Recognition (TOFU)
Recognizing that you have a problem is the beginning of the buying process.

If you don’t know you have a problem, why would you purchase a solution for it? You may have gum disease, but if you don’t see or feel anything out of the ordinary in your mouth, it won’t even occur to you to do an online search for gum disease.

On the other hand, if your furnace goes out in the middle of winter, you immediately know that you have an issue and will quickly jump to the next step (information search) in the buying process. You may do a little bit of research, but because your problem is so pressing, you won’t take long.

Other products or services will require much more education. An example might be purchasing a pharmaceutical drug. In this case, a person may recognize a physical symptom (“problem”), but it might persist for some time before they take action and look for a solution.